Plain English, because it should be.
An email address, a name if you give us one, a six-digit code, and the record of which shops you collect at and when you were stamped. That's the lot. We never ask for and never hold payment card details.
A shop sees your first name, your progress on their card, and when you last visited. They cannot see your email address, and they cannot see anything about the other shops you collect at. There is no export of customer emails in the product.
Shop name, web address, contact details, opening hours, location and the reward setup, all of which the shop chooses to publish. Billing is handled by Stripe; we keep only the Stripe customer and subscription identifiers so we know whether an account is active.
Data is stored in the EU on Railway's infrastructure. Transactional email goes through Resend. Map tiles come from OpenStreetMap, and geocoding an address uses Nominatim. If you accept analytics cookies, those events go to Firebase Analytics (Google) and, for advert measurement only, the Meta pixel (Facebook).
As a customer you get a receipt when you collect honey, a note when a comb fills up, a Sunday summary of your week, and the occasional reminder that a reward is going unclaimed. Every one of those can be switched off individually from the footer of any email, no sign-in needed, and sign-in links are the only thing that always sends, because turning those off would lock you out of your own card.
Shops cannot email you. They never see your address, and there is no button anywhere in the dashboard that sends you anything. Reminders are sent by BeeLoyalty on a schedule, capped at one a fortnight, and only ever to people who are close to a reward.
Questions, or want a copy of what we hold? Email [email protected] or call +44 1270 917447.
BeeLoyalty is a service of Marangoni Junior Limited, registered in England and Wales, company number 16641108, at 29 Pickering Croft Place, Crewe CW1 4GR, United Kingdom. That company is the data controller for everything described on this page.